The 10x Rule by Grant Cardone

Grant Cardone's 10x Rule

Happy #WellTailoredWednesday! Recently, I’ve been working on reading more business books, in an effort to shift my mindset and improve the quality of my life. Sometimes the genre gets blurred between “Business books” and “self-help”, but nevertheless, I think some of these books are worth a read. The latest book I scooped up was Grant Cardone’s “The 10x Rule”.


I’ll be honest here—the first time I heard about Grant Cardone and his voice on a podcast, I thought he was kind of a d***. He sounded very arrogant, kept interrupting his co-hosts, and always had this sort of “snake oil salesman” pitch about how investing in real estate is the easiest way to get rich. But he wore me down and I realized that he’s actually a family man from humble beginnings and who now owns more than $100 Million in assets.

The 10x Rule is Cardone’s 4th book (and I plan to read the others in the future too) and while it wasn’t a New York Times Best-Seller like some of the others, I would still highly recommend it. I won’t go through each of the main points he highlights. Instead, I’ll touch on just a few parts of the book that really stuck with me.

Success As We Don’t Know It

From the onset, Cardone challenges readers to take all their efforts, dreams, and ambitions and multiply them by 10. Doing so, he says, is the best way to create big-time success—10x times, actually, the success readers would have originally had. That’s right, he advises to make 10x more phone calls at work, send 10x more Thank You letters, publish 10x more social media posts, and so on. Think massive targets and set your benchmark for success higher, and don’t settle for the unreasonable or unrealistic goals that other people set for themselves. Kind of makes you wonder what he thinks about SMART Goals huh?

I think Cardone has a refreshing viewpoint on defining success, in that he says to make success mandatory. Don’t just make it something to aspire to, but rather make it an obligation to yourself to achieve it. If we think of success as just an “option”, then that’s all it ever will be for us—simple (pg. 157). He stresses that it’s one’s personal duty to live up to their full potential. Anything short of doing so is an ethical issue.

“If you don’t consider it your duty to live up to your potential, then you simply won’t. If it doesn’t become an ethical issue for you, then you won’t feel obligated and driven to fulfill your capacity.” (pg. 27)

This sentiment that success is our rightful responsibility really resonated with me. The way I look at it, there are multiple people who’ve sacrificed a lot for me, and now I’m obligated to them to achieve that success. After 16+ years of riding with the training wheels on, it’s now time for me to perform and become successful. If I fall short of being great, their efforts would be wasted. Okay, that may sound a bit too extreme but his point about taking success to the next level was something that really hit home for me.

10x Rule Broken Down
A breakdown of the concepts from the 10x Rule. Click the image to see the video!

Alas! Hokey Filler

All this being said, it would be premature to say that this book doesn’t have any flaws. There’s still a decent amount of the hokey conjecture that plagues every motivational book. There’s also a little bit of the easier-said-than-done advice, and though he makes it a point to use real world examples throughout the book, there are still instances where you just want to say “Okay Grant, calm down. We all can’t just do that so easily!”

For example, in Chapter 20 he talks about being omnipresent in your industry. The goal here is to make yourself available and known all the time, so that customers will know that you’re THE go-to person for what they need. While the intentions of this message may be good, it’s incredibly difficult for the budding entrepreneur to reach this level just by getting in the right mentality. Personally, I fall more into the camp of taking small, but actionable, steps every day to scale up. Eventually, the consistency will pay off and customers will know who you are. But I guess that’s why Cardone is at $100M in assets and I’m at $0M…Okay rant over!

For the Haterz

Lastly, no mindset-shift, self-help book would be complete without a nod to the opposition. Whenever someone seeks out to achieve success, there are always those people who will doubt them. To deal with the naysayers, Cardone encourages readers to move forward with even more fervor. In fact, he suggests embracing them and thanking them for their support. Paying them any mind would essentially be a waste of time. The best kind of revenge is success and for the haterz, he says:

“The best way to even the score against those who have it in for you is to make yourself so well known that every time they look up—each morning they wake and right before they go to sleep at night—they see evidence of you and your success.” (pg. 153)

Final Thoughts

Overall, I really enjoyed this book, which is why I was able to complete it in about 3 weeks or so (humblebrag!). For all the reasons above, I give this book a 4.4/5

Read If You:

  • Want to change your mindset about success and goal-setting
  • Are confident in your ability to improve your life and take action from Day 1
  • Looking to learn how the wealthy think and define success

Don’t Read If You:

  • Looking for a step-by-step formula for success
  • Constantly make excuses for why you’re not successful
  • Immediately think of Grant Cardone as just another scam-artist guru and aren’t willing to change your opinion

Thanks for reading and please feel free to leave your thoughts in the comments section below!

4.4Overall Score

Happy #WellTailoredWednesday! Recently, I've been working on reading more business books, in an effort to shift my mindset and improve the quality of my life. Sometimes the genre gets blurred ...

  • Applicability
  • Theoretical
  • Ease of Reading
  • Book Length

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