Advertising, Creativity

Best April Fools’ Day Brand Pranks

Happy #WellTailoredWednesday! In light of yesterday being April Fools Day (AFD), which is one of my favorite unofficial holidays, I wanted to share what my favorite brand hoaxes were. While some companies are usually thought of as serious, profit-driven conglomerates, AFD gives marketers the perfect opportunity to be funny, quirky, or sometimes downright weird with… Continue reading Best April Fools’ Day Brand Pranks

Advertising, Creativity

Teaching Creativity in Rural India

I recently came across an article from Forbes that talked about a man who's goal is to use a creative teaching model to educate kids in rural India about science, technology, engineering, and mathematics (STEM). Mr. Ramji Raghavan is a former international banker who left his prestigious and high-paying job to start the Agastya Foundation.… Continue reading Teaching Creativity in Rural India