Recent News

Super Bowl 50: Hits and Misses

Happy Well-Tailored Wednesday! Super Bowl 50 just wrapped up last week and at $5 milli for a 30-second spot, it was one of the most expensive events to advertise during in media history. And while some ads were straight fuego, others tanked…and...Read More »


Confessions of Don Draper's Intern

Happy #WellTailoredWednesday! I was fortunate enough to spend three months this summer working at a global advertising agency in the heart of New York City. My experience was definitely more than I had imagined it to be and I made some friends, professional contacts, and memories. Most of all, I learned...Read More »


Best April Fools' Day Brand Pranks

Happy #WellTailoredWednesday! In light of yesterday being April Fools Day (AFD), which is one of my favorite unofficial holidays, I wanted to share what my favorite brand hoaxes were. While some companies are usually thought of as serious, profit-driven conglomerates, AFD gives marketers the perfect opportunity to be funny, quirky,...Read More »


Teaching Creativity in Rural India

I recently came across an article from Forbes that talked about a man who’s goal is to use a creative teaching model to educate kids in rural India about science, technology, engineering, and mathematics (STEM). Mr. Ramji Raghavan is a former international banker who left his prestigious...Read More »


We Are All Creative

Take a second to think of that. If you delve further into that definition, you’ll see that it’s actually ironic. We take a word that represents thinking differently and confine it to a strict definition. In a way, the definition of creativity is the very box that...Read More »


Worst Ad Flops of Superbowl XLVIII

Happy Well-Tailored Wednesday! This Sunday was Super Bowl XLVIII, which featured the Denver Broncos and the Seattle Seahawks. The end result was a complete blowout, as Seattle defeated Denver 43-8. Luckily for viewers though, the commercials were more entertaining than the game. However, there were a few ads that,...Read More »


My 2014 Marketing Predictions

So I decided to change things up and publish on Wednesdays, and will thus aptly name these posts, “Well-Tailored Wednesdays” (#WTW). You can think of this as a creative break in the middle of your work week or just my tribute to Hump Day. Either way, I think WTWs are...Read More »


My 5 Lessons & Tips From Abroad

Happy Holidays! During the past 4 months I had the wonderful opportunity to study abroad in Paris, France. It was an amazing experience that truthfully felt more like a vacation than a semester of school. I did a decent amount of traveling as well—I went to Germany, Italy, the Netherlands,...Read More »


A Grey Solution to Lack of Creativity

This past week, I stumbled across another TED Talk video called “The Daydreamer’s Dilemma” that I found to be interesting, even though it’s a few years old. It’s by Mr. Tor Myhren, Chief Creative Officer & President of the New York office of Grey Advertising. Myhren talks about how...Read More »


Adding Offense to Advertising

Firstly, I apologize for not posting for the past two weeks. I’ve been a little busy with finals and then moving back in at home, and there was some lack of motivation there too. But now I’ll be back to posting every week.

Last week I came across an article about...Read More »


An Atomic Ad

One of the things I love most about advertising is its ability to display a company or a product in its best light. But every now and then comes an ad that stands out from the rest because it changes things up in a revolutionary way. An...Read More »


Sketching Real Beauty

It’s been an eventful and tragic week for the country, to say the least. My prayers go out to the families of those deeply affected by the Boston Marathon bombings and I’d like to show my appreciation to all the first-responders and good samaritans who helped out in the crisis.

At...Read More »


Kmart Takes A Ship On Its Competition

I saw a really interesting advertisement last week from Kmart. It’s called the “Ship-filled” campaign from Draftcb Chicago and it’s about the retailer’s new shipping services. Now shoppers can get items that they can’t find in the store shipped for free. It’s a good play off of another four-letter homophone...Read More »


Banking on Humility

Banks. People hate ’em and love ’em at the same time. Bank of America, rated #7 as the least-trusted bank in the United States, is trying to change up its persona for customers. The bank is now trying a new, more humble brand position that is spearheaded by Chief Marketing...Read More »


Breathin' Bacon

Imagine picking up your girl on a first date, leaning in for a quick kiss, and then having her mouth smell like tangy pork fat. Talk about hot breath!

Well bacon-lovers will love this announcement: Proctor and Gamble will soon be launching a bacon-flavored Scope mouthwash. The new...Read More »


Pepsi Poppin' Bottles

Last week Pepsico, the beverage giant, unveiled a new shape for its 16- and 20-ounce soda bottles. It was the first change the company has made to their bottles in 17 years.

The new bottle now has a more contoured bottom half that makes it easier to grip, as well...Read More »


Leafin' Through Logic

So over the course of this week, I read a really interesting post that appeared on my LinkedIn newsfeed. It was from someone else’s blog, which I understand may not be the most credible news source, but the content stood out so much to me that...Read More »


Facebook's New Face


For everyone on Facebook, we all know that seeing updates on everyone’s life can get really repetitive and irritating. I mean, do I really need to know that that one kid from freshman year who I added 2 years ago is currently listening to Taylor...Read More »


Audi and Oreo

Over the course of the week I saw two ad videos that have really stuck out to me as being pretty good.

The first one is a commercial by Audi for its 2013 RS 4 Avant. Now Audi is definitely no stranger to good advertising (watch their

Last week I talked about how Superbowl XLVII may not have as many viewers as those of the previous Superbowls, at least according to experts. So how did it fare up? Let’s take a look:

  • The LA Times reported that about 108.4 million people tuned in this year, which was...Read More »

The Less Than "Super" Superbowl

I wanted to publish this post before the Superbowl so that I can come back after the game and compare and contrast the results.

Most people are aware that the Superbowl is one of the most popular events to appear on television. How big is...Read More »


A Swift Addition to the Cola Wars

Pepsi and Coca-Cola are back at it again! This time it’s with their brand ambassadors. Pepsi has most recently signed Beyonce, adding to an arsenal of Sofia Vergara, the star from “Modern Family”, and Nicki Minaj, the pop singer.

Coke’s response? Signing Grammy-award-winning artist Taylor Swift.

Swift will be representing Diet Coke on a...Read More »


2012 of Marketing

As 2012 draws to a close, I wanted to recap the top marketing and advertising news of the year and elaborate on the ones that I found to be most intriguing. So after scouring the Internet for a compilation of interesting news, I found an article that lists 12 of...Read More »


The NRA's No Reasonable Argument

In the wake of the Sandy Hook Elementary School shootings in Newtown, Connecticut, there has been a lot of controversy with trying to find out the cause of such a senseless massacre. While some contend that the issue for the future is gun control, others say that it’s society’s...Read More »


Don't Be THAT Guy!!!


So I was Tumblr-ing the other night (a 10-minute break, I promise!) and I came across a series of ads that really caught my attention, so I thought I’d share them with the world and add my opinion to the whole ad campaign as well. It’s...Read More »


Physics vs. Marketing

To try to gain a broader perspective of business, and because I like hearing famous people talk about what they’re passionate about, I started watching TEDTalk videos. The speaker in this video is Dan Cobley, the Director of Marketing for central and northern Europe for Google, and he talks...Read More »


A Gram of Instagram

Last week, Instagram debuted its new web profile system for users. That’s right folks, Instagram has made their website more   Facebook-y…kinda. And while users are wondering why they would move all their photos from Facebook to Instagram, some companies see value in having profiles for their brands.

It’s a new...Read More »


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