Written Thoughts

Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki

My rating: 3 of 5 stars

What can be said about a book that so much has already been said about? Rich Dad Poor Dad has been published for a little less than 2 decades now and it’s author,...Read More »


Super Bowl 50: Hits and Misses

Happy Well-Tailored Wednesday! Super Bowl 50 just wrapped up last week and at $5 milli for a 30-second spot, it was one of the most expensive events to advertise during in media history. And while some ads were straight fuego, others tanked…and...Read More »


American Sniper: The Autobiography of the Most Lethal Sniper in U.S. Military History

My rating: 4 of 5 stars

I finally read this book AFTER watching the controversial movie and I was quite impressed. Is it perfect for everyone? Of course not. But anyone who knows someone in the military knows that they aren’t perfect, they do what they want, and...Read More »


Confessions of Don Draper's Intern

Happy #WellTailoredWednesday! I was fortunate enough to spend three months this summer working at a global advertising agency in the heart of New York City. My experience was definitely more than I had imagined it to be and I made some friends, professional contacts, and memories. Most of all, I learned...Read More »


Keep Calm and Stay Creative

It will happen. At some point in your career, you WILL need to perform under pressure. More importantly, you will need to perform really well. With the high level of competition and the fast pace of today’s world, the need for instantaneous, quality work is greater than ever. And as...Read More »


Passion's Pit: The Fuel To Your Creativity

What drives creativity? What makes you be more creative?

Passion.

Passion leads to new ideas, to perseverance, and ultimately, to success. If you ask any successful leader what drives them, they will most likely tell you that it’s their passion that keeps them going.

The word “Passion” itself comes from the...Read More »


Tor Myhren

One of the people I am most eager to meet in my career is Mr. Tor Myhren, who is currently the global Chief Creative Officer and President of the New York Office for Grey Worldwide. Mr. Myhren has been responsible for turning what used to be called a “staid” agency into one...Read More »


Diplo

Recently, I’ve gotten into a relatively new genre of music called Trap. The best way that I would describe Trap music is as a mix between House, Club Music, and Hip Hop: There are still many drops, but they’re slower and more elongated, and often there is a short, repetitive chorus....Read More »


Rutgers SNAP Challenge Week

So this week, I decided to try the Rutgers SNAP Challenge, which is a way for college students to roughly mimic how millions of low-income families have to live every day. The challenge is to eat under $4.50 per day from this Monday to Friday and then to post...Read More »


Best April Fools' Day Brand Pranks

Happy #WellTailoredWednesday! In light of yesterday being April Fools Day (AFD), which is one of my favorite unofficial holidays, I wanted to share what my favorite brand hoaxes were. While some companies are usually thought of as serious, profit-driven conglomerates, AFD gives marketers the perfect opportunity to be funny, quirky,...Read More »


Tesla's Supercharged (Unofficial) Ad

Last week was my Spring Break and I came across a fantastic article about how two college graduates created a commercial that got the attention of one of the world’s most innovative companies—Tesla Motors. Tesla is unique with its marketing strategy in that it doesn’t pay a dime for advertising...Read More »


Teaching Creativity in Rural India

I recently came across an article from Forbes that talked about a man who’s goal is to use a creative teaching model to educate kids in rural India about science, technology, engineering, and mathematics (STEM). Mr. Ramji Raghavan is a former international banker who left his prestigious...Read More »


We Are All Creative

Take a second to think of that. If you delve further into that definition, you’ll see that it’s actually ironic. We take a word that represents thinking differently and confine it to a strict definition. In a way, the definition of creativity is the very box that...Read More »


Worst Ad Flops of Superbowl XLVIII

Happy Well-Tailored Wednesday! This Sunday was Super Bowl XLVIII, which featured the Denver Broncos and the Seattle Seahawks. The end result was a complete blowout, as Seattle defeated Denver 43-8. Luckily for viewers though, the commercials were more entertaining than the game. However, there were a few ads that,...Read More »


BlackboardWorld 2012 Panel

When I was working for John Wiley and Sons Inc. in the summer of 2012, I had the wonderful opportunity of participating in the annual Blackboard World Conference. It was held in New Orleans, LA, which by the way is really interesting city to visit, and Wiley...Read More »


My 2014 Marketing Predictions

So I decided to change things up and publish on Wednesdays, and will thus aptly name these posts, “Well-Tailored Wednesdays” (#WTW). You can think of this as a creative break in the middle of your work week or just my tribute to Hump Day. Either way, I think WTWs are...Read More »


My 5 Lessons & Tips From Abroad

Happy Holidays! During the past 4 months I had the wonderful opportunity to study abroad in Paris, France. It was an amazing experience that truthfully felt more like a vacation than a semester of school. I did a decent amount of traveling as well—I went to Germany, Italy, the Netherlands,...Read More »


The Intouchables

So before I departed for a study abroad trip in Paris (!), I wanted to publish one more post. This week’s post is about a French movie that I saw a few days ago that really moved me. The film is called “The Intouchables” and it’s about...Read More »


A Grey Solution to Lack of Creativity

This past week, I stumbled across another TED Talk video called “The Daydreamer’s Dilemma” that I found to be interesting, even though it’s a few years old. It’s by Mr. Tor Myhren, Chief Creative Officer & President of the New York office of Grey Advertising. Myhren talks about how...Read More »


Life of Pi

So I know I’m going to be very late on this review because the book came out ages ago, but only recently did I finish reading Life of Pi by Yann Martel. Many of my friends read the book when they were in high school...Read More »


Ad of the Week: Dumb Ways to Die

I think I’m going to start something called “Ad of the Week” every couple of weeks. It’ll cover a commercial that I liked over the course of the week, followed by a brief description of who created the ad and an even briefer segment for my opinions.

This...Read More »


Adding Offense to Advertising

Firstly, I apologize for not posting for the past two weeks. I’ve been a little busy with finals and then moving back in at home, and there was some lack of motivation there too. But now I’ll be back to posting every week.

Last week I came across an article about...Read More »


Medium Colombia Blend

Currently, I’ve been drinking Starbucks’ Medium Colombia Blend. For those of you who have read my post about when I was trying their Blonde Veranda Blend, I wanted to continue with Starbucks and try one of their medium roasts as well.

This is obviously a little darker, but it has...Read More »


An Atomic Ad

One of the things I love most about advertising is its ability to display a company or a product in its best light. But every now and then comes an ad that stands out from the rest because it changes things up in a revolutionary way. An...Read More »


Sketching Real Beauty

It’s been an eventful and tragic week for the country, to say the least. My prayers go out to the families of those deeply affected by the Boston Marathon bombings and I’d like to show my appreciation to all the first-responders and good samaritans who helped out in the crisis.

At...Read More »


Kmart Takes A Ship On Its Competition

I saw a really interesting advertisement last week from Kmart. It’s called the “Ship-filled” campaign from Draftcb Chicago and it’s about the retailer’s new shipping services. Now shoppers can get items that they can’t find in the store shipped for free. It’s a good play off of another four-letter homophone...Read More »


Banking on Humility

Banks. People hate ’em and love ’em at the same time. Bank of America, rated #7 as the least-trusted bank in the United States, is trying to change up its persona for customers. The bank is now trying a new, more humble brand position that is spearheaded by Chief Marketing...Read More »


Breathin' Bacon

Imagine picking up your girl on a first date, leaning in for a quick kiss, and then having her mouth smell like tangy pork fat. Talk about hot breath!

Well bacon-lovers will love this announcement: Proctor and Gamble will soon be launching a bacon-flavored Scope mouthwash. The new...Read More »


Pepsi Poppin' Bottles

Last week Pepsico, the beverage giant, unveiled a new shape for its 16- and 20-ounce soda bottles. It was the first change the company has made to their bottles in 17 years.

The new bottle now has a more contoured bottom half that makes it easier to grip, as well...Read More »


Leafin' Through Logic

So over the course of this week, I read a really interesting post that appeared on my LinkedIn newsfeed. It was from someone else’s blog, which I understand may not be the most credible news source, but the content stood out so much to me that...Read More »


Kendrick Lamar

The rapper from Compton, California is really starting to come up in today’s hip hop and rap scene. This is one of my favorite songs by him, performed on Saturday Night Live. His success, which seems as if it’s been fairly overnight after his hit “Swimming Pools (Drank)”, has...Read More »


Facebook's New Face


For everyone on Facebook, we all know that seeing updates on everyone’s life can get really repetitive and irritating. I mean, do I really need to know that that one kid from freshman year who I added 2 years ago is currently listening to Taylor...Read More »


Audi and Oreo

Over the course of the week I saw two ad videos that have really stuck out to me as being pretty good.

The first one is a commercial by Audi for its 2013 RS 4 Avant. Now Audi is definitely no stranger to good advertising (watch their

So I’ve heard the regular song by Zedd quite a few times at social events on campus and I’ve always liked it, but this time I heard the acoustic version. Foxes has a great voice! It’s pretty good and I’ve been listening to it all weekend. Check it out!

Travis Barker is just amazing as a drummer! Extremely talented.

...
Read More »

The NRA's No Reasonable Argument

In the wake of the Sandy Hook Elementary School shootings in Newtown, Connecticut, there has been a lot of controversy with trying to find out the cause of such a senseless massacre. While some contend that the issue for the future is gun control, others say that it’s society’s...Read More »


The Goal

Pretty interesting book about one manager’s daunting task of saving his plant (and his marriage) from shutting down. He’s struggling to find out what is holding back his firm from being productive until he goes on a hike with his son’s Boy Scout troop. On this hike, he...Read More »


Dave Brubeck

So a few weeks ago I read about the passing of this musician named David Brubeck, supposed to be one of the greatest jazz artists of all time. I decided to check him out and I ended up falling in love with jazz music altogether. It’s especially...Read More »


The Great Dictator

B&W Sure Beats S&M

So I had originally written this on my Tumblr page about a year ago after watching the 1940s hit movie, “The Great Dictator”, but it still applies for today:

Wait. Before you judge this post by its title, READ IT.

The other day I...Read More »


Knocked Up

Knocked Up has everything I like in a comedy: really funny social commentary jokes and that kind of everyday heartfelt warmth. I’m definitely not a film critic but I like how they started out showing how both Allison’s (Katherine Heigl) and Ben’s (Seth Rogen) lives are so different,...Read More »


Don't Be THAT Guy!!!


So I was Tumblr-ing the other night (a 10-minute break, I promise!) and I came across a series of ads that really caught my attention, so I thought I’d share them with the world and add my opinion to the whole ad campaign as well. It’s...Read More »


Blonde Veranda Blend

So currently, I’m trying Starbucks’ Blonde Veranda Blend. It’s a light roasted blend, which means that it’s not as strong and bitter as a medium or darker roast. I like it so far because it doesn’t have as much of a “punch” as I had expected, which is good because...Read More »


Pretentious About Coffee

I’ve never been much of a fun of coffee until this year. College, with all its late night studying sessions, has turned me into a coffee lover. But it’s become more of a preference to drink coffee: it’s become one of my passions! I started drinking black coffee to...Read More »


Physics vs. Marketing

To try to gain a broader perspective of business, and because I like hearing famous people talk about what they’re passionate about, I started watching TEDTalk videos. The speaker in this video is Dan Cobley, the Director of Marketing for central and northern Europe for Google, and he talks...Read More »


A Gram of Instagram

Last week, Instagram debuted its new web profile system for users. That’s right folks, Instagram has made their website more   Facebook-y…kinda. And while users are wondering why they would move all their photos from Facebook to Instagram, some companies see value in having profiles for their brands.

It’s a new...Read More »


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