Tor Myhren

Tor Myhren

fea-grey-01-2012One of the people I am most eager to meet in my career is Mr. Tor Myhren, who is currently the global Chief Creative Officer and President of the New York Office for Grey Worldwide. Mr. Myhren has been responsible for turning what used to be called a “staid” agency into one of the hottest in the world to work for. He has also played an integral part in helping the agency win numerous awards and accolades, which include Ad Age’s 2014 Agency of the Year, AdWeek’s 2013 Global Agency of the Year, Fast Company’s 50 Most Innovative Companies, and numerous Cannes Lions awards. Some of the agency’s most notable work under his leadership include the E*Trade Babies, naming Ellen DeGeneres as a CoverGirl at age 50, Canon, and the NFL. Mr. Myhren himself was named to the prestigious Crain’s and Fortune Magazine’s 40 under 40 list. In his spare time, he enjoys skiing (despite being injured twice!), learning Japanese (despite claiming that his daughter is more fluent than he is!), and watching basketball (despite disliking the NBA’s obsession with finding the “next Michael Jordan”!).

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I admire Mr. Myhren because he understands the importance of taking creative risks in advertising (re: A Grey Solution to Lack of Creativity). He certainly isn’t afraid to push the envelope—and this fearlessness has led him to become one of the most successful people in the industry. Mr. Myhren has always taken calculated risks without being reckless, and all of them come with deep personal involvement with his clients. Nick Utton, E*Trade’s former Chief Marketing Officer, mentioned that “[Mr. Myhren] impressed the hell out of us…The personal involvement has been a breath of fresh air.” I admire people who don’t let their high rank in position affect the way they micromanage, and in the media industry, deep involvement with your team’s work seems to be a key to success. His personal commitment to his client’s goals and his tenacity to keep innovating, even if it may be little unconventional, are just some of the kinds of qualities I hope to retain with my own work in the future.

Here’s a small video of some of his work:

Tor Myhren, President & Chief Creative Officer, Grey New York from American Advertising Federation on Vimeo.

Thanks for reading and please let me know what you think below!!

 

Sources: http://adage.com/article/agency-news/tor-myhren-named-worldwide-chief-creative-officer-grey/245014/http://mycrains.crainsnewyork.com/40under40/profiles/2010/tor-myhrenhttp://adage.com/article/agency-news/things-tor-myhren/240930/