Kmart Takes A Ship On Its Competition

Kmart Takes A Ship On Its Competition

I saw a really interesting advertisement last week from Kmart. It’s called the “Ship-filled” campaign from Draftcb Chicago and it’s about the retailer’s new shipping services. Now shoppers can get items that they can’t find in the store shipped for free. It’s a good play off of another four-letter homophone (take a wild guess as to which one!). Here it is:

I like this commercial a lot because it’s a little risqué. It’s one of those things that when I first saw it, I kind of cringed a bit because I thought it’d be worse. The interesting thing is that it’s not a new feature what Kmart is doing. Walmart, JC Penney, Radio Shack, Toys R Us, Nordstrom, and other retailers have been offering the same free ship-to-store feature. But the campaign definitely makes Kmart stand out from its rivals because it promotes the service in a fun and memorable way. I hope that the campaign can help Kmart pick up steam for its future because Kmart has definitely been declining for some time now.

Thanks for reading and as always, leave your comments below!

Source: http://www.fool.com/investing/general/2013/04/14/competition-gets-pantsed-by-kmart.aspx