The Less Than "Super" Superbowl

The Less Than “Super” Superbowl

I wanted to publish this post before the Superbowl so that I can come back after the game and compare and contrast the results.

Most people are aware that the Superbowl is one of the most popular events to appear on television. How big is the Superbowl? It’s so big that people who don’t even like it still watch it simply because of the commercials. This year, it has been said that CBS is charging companies about $3.7-$3.8 million for just 30 seconds of airtime. So readers be ready: there are going to be some pretty good ads! However, experts say that this year’s viewership is going to be less than that for the past couple of years. But before we continue, let’s look at some stats about the Superbowl:

  • It’s the only program on TV with a 40.0 household rating (40% of American households with TVs watch the Superbowl). The only other show ever to have that kind of rating was the 1998 Seinfeld finale.
  • From 2005 to 2012, there has been an increase of 25 million viewers.
  • The past 3 Superbowls have each been the most watched TV show in television history. Last year, 111.3 million people watched the game.

Despite these figures, experts predict that this year’s game won’t attract as many viewers. One reason was that the ratings for the coverage of the NFL have been lowered. “Sunday (and Monday) Night Football” may not be as great as it has been in the past. Is it that the personalities and announcers are not as exciting anymore? Is it the actual coverage by FOX, ESPN, and CBS? Or maybe, people are just not as enthusiastic about watching football anymore? Gasp! As crazy of an assertion that may sound like, it may hold some truth. Last year, the ten post-season games averaged about 38.3 million viewers. This year however, that number went down by 9%, averaging about 34.8 million viewers (only!). So based off of this trend, it doesn’t look like the Superbowl will have as many viewers as it has had in the past.

Personally, I’m not as pumped up about the actual game as before. The teams are irrelevant to me, but I’ll still watch it because I love football and because I want to see the ads. I think that part of the reason why viewership for the game may go down is due to the lack of the personality from the teams. Sure it’s two brothers as head coaches going head to head, sure it’s the Raven hall-of-fame linebacker Ray Lewis’s last season, and yeah sure that Beyonce is performing at halftime. But we as fans want more! We want to see a snarky New York Giants team take on an undefeated New England Patriots team. We want to see a humble Aaron Rodgers go up against a hard-and-sometimes-dirty-hitting Steeler defense. We want to see an aging Peyton Manning take on a battered Saints team fighting to bring some happiness to their hurricane-ravaged city. This game seems like it has a few good stories, but it just doesn’t seem like it’s enough. But let’s see how it plays out!

The article can be found here: http://adage.com/article/special-report-super-bowl/super-bowl-ratings-drop-year/239527/

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